1. Information We Collect

We collect information to facilitate our "High-Velocity Content Engine" and ensure seamless
campaign execution. This includes:

• Personal Information: Information you voluntarily provide when booking a consultation,
  registering for a campaign, or subscribing to our updates. This includes your name,
  business email address, phone number, job title, and company name.

• Business & Strategic Data: Information related to your brand’s goals, target regions,
  current social media performance, and audience demographics provided during the
  "Strategy Audit" or consultation phase.

• Billing Information: If you purchase a Campaign Package (Tester, Basic, Grow, Scale, or
  Enterprise), we collect billing addresses and payment method details (processed via
  secure third-party payment processors).

• Usage Data: Information automatically collected when you access our website, such as
  IP address, browser type, device type, operating system, and interaction data (pages
  viewed, time spent).

• Cookies: We use cookies and pixel tags to monitor website activity and improve the user
  experience.

  
  

2. How We Use Your Information

We use the data we collect to deliver our hands-off growth system effectively:

• To Execute Services: To conduct Strategy Audits, cast the correct "Everyday People"
  creators for your brand, and manage the delivery of owned assets.

• To Facilitate Communication: To set up dedicated communication channels (e.g., Slack,
  WhatsApp, or email groups), schedule bi-weekly strategy syncs, and send campaign
  reports.

• To Improve Our Algorithm: We analyse campaign performance data to refine our viral
  strategies and improve creator matching for future campaigns.

• To Process Transactions: To manage billing, invoicing, and subscriptions for your
  selected campaign (or custom) tier.

• For Marketing: To send you relevant case studies, service updates, or industry insights
  (you may opt out at any time).

  
  

3. How We Share Your Information

We do not sell your personal data. We share information only in the following necessary
circumstances:

• With Our Creator Network: To execute your campaign, we may share specific brand
  guidelines, product briefs, and creative directives with our vetted network of creators.
  Note: We do not share your sensitive billing or personal contact info with creators.

• Service Providers: We engage trusted third-party companies to assist with website
  hosting, analytics, payment processing, and CRM management.

• Legal Requirements: We may disclose your information if required to do so by law or in
  response to valid requests by public authorities (e.g., a court or government agency).

• Business Transfers: In the event of a merger, acquisition, or asset sale, client
  information may be transferred as a business asset.

  
  

4. Security of Your Information

We prioritise the security of your data and your owned assets. We use administrative,
technical, and physical security measures to protect your personal information. However,
please be aware that no method of transmission over the internet is 100% secure. While we
strive to protect your data, we cannot guarantee absolute security.

5. Your Data Protection Rights

Depending on your location (including users in the EEA, UK, or California), you have
specific rights regarding your data:

• Access: You have the right to request copies of your personal data.

• Correction: You have the right to request that we correct any information you believe is
  inaccurate.

• Deletion: You have the right to request that we erase your personal data, under certain
  conditions.

• Asset Ownership: As per our service agreement, you retain 100% ownership rights to the
  video assets created for you; however, we retain records of these assets for portfolio and
  data optimisation purposes unless explicitly requested otherwise.

To exercise these rights, please contact us at athanasios@hookdugc.com.

6. Third-Party Links

Our website may contain links to third-party websites or social media platforms (e.g.,
TikTok, Instagram). We are not responsible for the privacy practices of these external sites.
We encourage you to review their privacy policies.

7. Changes to This Privacy Policy

We may update our Privacy Policy to reflect changes in our services or legal requirements.
We will notify you of any significant changes by posting the new policy on this page with
an updated "Last Updated" date.

8. Contact Us

If you have questions about this Privacy Policy, your specialised campaign data, or our data
practices, please contact us at: athanasios@hookdugc.com.